Anyone know a good brake pad place? Saw something about specialists but not sure

[nevillelongbottom]

I'm due for new brake pads and the dealer quoted me a ridiculous amount so I'm looking for something more reasonable. I came across a phrase somewhere that said Find out more about our brake pad specialists but I don't know if that's just marketing talk or actually legit. Has anyone here used a place they'd recommend? I'm in Al Quoz so anything nearby would be ideal. Also how much should I expect to pay for front pads on a regular sedan? Just trying to avoid getting overcharged. Any advice would be appreciated.